ProfileOfResearchers

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TITLE: Tourists’ Engagement on Tourism Organizations' Facebook Pages: The Role of User-Generated Content
AUTHORS: Sara Santos ;
PUBLISHED: 2023, SOURCE: International Conference on Tourism Research, VOLUME: 6, ISSUE: 1

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TITLE: Video Ad Informativeness and Narrative Structure and Transportation as Antecedents of Brand Choice: A Portuguese Brand Case Study
AUTHORS: Santos, S ; Santo, PE; Ferreira, S;
PUBLISHED: 2023, SOURCE: Springer Series in Design and Innovation, VOLUME: 27

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TITLE: Comunicação ambiental: como promovem os municípios a sustentabilidade
AUTHORS: Sara Santos ; Luísa Augusto;
PUBLISHED: 2022, SOURCE: Comunicação e Sustentabilidade Ambiental: conceitos e práticas.

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TITLE: Consumer Social Media Engagement with Video Ad in the Context of the COVID-19 Pandemic
AUTHORS: Veiga, Pedro Mota; Diogo, Julien; do Espirito Santo, Pedro Manuel; Santos, Sara ;
PUBLISHED: 2022, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 10, ISSUE: 18

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TITLE: Endorser Altruism Effects on Narrative Transportation in Video Ads
AUTHORS: Augusto, Luisa; Santos, Sara ; do Espirito Santo, Pedro Manuel;
PUBLISHED: 2022, SOURCE: International Conference on Marketing and Technologies (ICMarkTech) in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2021, VOL 2, VOLUME: 280

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Scopus

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TITLE: Influence of Age on Relationship with Websites
AUTHORS: Santo, PE; Cardoso, PA; Augusto, L; Santos, S ; Oliveira, A;
PUBLISHED: 2022, SOURCE: Journal of Information Systems Engineering and Management, VOLUME: 7, ISSUE: 4

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Scopus

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TITLE: The Future of Brand Awareness and Brand Loyalty on Travel Agencies
AUTHORS: Sara Santos ; Joana Monteiro; Pedro Espírito Santo; Luísa Augusto; Adriana Oliveira;
PUBLISHED: 2022, SOURCE: International Conference on Tourism Research, VOLUME: 15, ISSUE: 1

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TITLE: Winery Word of Mouth: the Role of Brand Prestige, Brand Credibility and Wine Experience
AUTHORS: Sara Santos ; Fábio Caldas; Pedro Espírito Santo; Luísa Augusto; Adriana Oliveira;
PUBLISHED: 2022, SOURCE: International Conference on Tourism Research, VOLUME: 15, ISSUE: 1

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TITLE: Brands and Stories in Ads. The Relationship Between Storytelling and Brand Distinctiveness
AUTHORS: Sara Santos ; Pedro Espírito Santo;
PUBLISHED: 2021, SOURCE: Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines - Advances in Linguistics and Communication Studies

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CrossRef: 2

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