Amélia Maria Pinto da Cunha Brandão


AuthID: R-001-EX4

Confirmed Publications: 60



51
TITLE: Content Marketing and Country-of-Origin Effect: The case of APICCAPS
AUTHORS: Amélia Brandão ; Duraes, T;
PUBLISHED: 2018, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 6, ISSUE: 11
INDEXED IN: WOS
IN MY: ORCID
52
TITLE: EXAMINING THE ANTECEDENTS OF TWEENS´ BRAND PREFERENCE FOR MOBILE NETWORK CHOICE DECISIONS
AUTHORS: Amélia Brandão ; Mariana Figueirdeo; Mahesh Gadekar;
PUBLISHED: 2018, SOURCE: Global Fashion Management Conference, VOLUME: 2018
INDEXED IN: CrossRef
IN MY: ORCID
53
TITLE: EXTENDED ABSTRACT - A FRAMEWORK FOR ENGAGING CUSTOMERS IN FOREIGN MARKET
AUTHORS: Amélia Brandão ; de Faria, ISB; Gadekar, M;
PUBLISHED: 2018, SOURCE: RESEARCH ADVANCEMENTS IN NATIONAL AND GLOBAL BUSINESS THEORY AND PRACTICE
INDEXED IN: WOS
IN MY: ORCID
54
TITLE: LUXURY ON OMNI-CHANNEL RETAIL: A LITERATURE REVIEW APPROACH
AUTHORS: Ataide, AA; Brandao; Amélia Brandão ; Loureiro, SMC;
PUBLISHED: 2018, SOURCE: RESEARCH ADVANCEMENTS IN NATIONAL AND GLOBAL BUSINESS THEORY AND PRACTICE
INDEXED IN: WOS
IN MY: ORCID
55
TITLE: The impact of a firm's transparent manufacturing practices on women fashion shoppers
AUTHORS: Amélia Brandão ; Mahesh Gadekar; Francisco Cardoso;
PUBLISHED: 2018, SOURCE: JOURNAL OF GLOBAL FASHION MARKETING, VOLUME: 9, ISSUE: 4
INDEXED IN: Scopus WOS CrossRef: 7
IN MY: ORCID
56
TITLE: THE IMPACT OF BRAND LOVE IN BUILDING BRAND LOYALTY AMONG YOUNG CONSUMERS
AUTHORS: Ana Rita Sousa; Amélia Brandão ; Paula Rodrigues ;
PUBLISHED: 2018, SOURCE: Global Fashion Management Conference, VOLUME: 2018
INDEXED IN: CrossRef
IN MY: ORCID
57
TITLE: The importance of self in brand love in consumer-luxury brand relationships  Full Text
AUTHORS: Paula Rodrigues ; Amélia Brandão ; Clarinda Rodrigues;
PUBLISHED: 2018, SOURCE: Journal of Customer Behaviour, VOLUME: 17, ISSUE: 3
INDEXED IN: CrossRef: 9
IN MY: ORCID
58
TITLE: BRAND EQUITY: A PROBABILISTIC APPROACH ON BRAND PREFERENCE
AUTHORS: Martins, M; Amélia Brandão ; Santos, LD;
PUBLISHED: 2017, SOURCE: 10th Annual Conference of the EuroMed-Academy-of-Business in GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE
INDEXED IN: WOS
IN MY: ORCID
59
TITLE: LUXURY CONSUMER-BRAND RELATIONSHIPS - THE IMPORTANCE OF SELF IN BRAND LOVE
AUTHORS: Paula Rodrigues; Clarinda Rodrigues; Amélia Brandão ; Paula Costa;
PUBLISHED: 2017, SOURCE: 10th Annual Conference of the EuroMed-Academy-of-Business in GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE
INDEXED IN: WOS
IN MY: ORCID
60
TITLE: Determinants of brand relevance in a B2B service purchasing context
AUTHORS: Mariana Gomes; Fernandes, T. ; Amélia Brandão ;
PUBLISHED: 2016, SOURCE: JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, VOLUME: 31, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 29
IN MY: ORCID
Page 6 of 6. Total results: 60.

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