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TITLE: Navigating Education 5.0: The Role of Scientific Production in Accounting and Society 5.0
AUTHORS: Margarida Pinheiro; Graça Maria Do Carmo Azevedo; Ana Isabel Torres ;
PUBLISHED: 2026, SOURCE: 13th World Conference on Information Systems and Technologies, WorldCIST 2025 in Lecture Notes in Networks and Systems, VOLUME: 1524 LNNS
INDEXED IN: Scopus CrossRef
2
TITLE: Hyper-Personalised Marketing with Generative AI and Predictive Models. A Systematic Review
AUTHORS: Paulo Botelho Pires; José Duarte Santos; Ana Isabel Torres ;
PUBLISHED: 2025, SOURCE: Advances in Computational Intelligence and Robotics - Adapting Global Communication and Marketing Strategies to Generative AI
INDEXED IN: CrossRef
IN MY: ORCID
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TITLE: Return on AI: Mapping and Exploring ROI (In)Tangible Measures. Mapping and Exploring ROI (In)Tangible Measures
AUTHORS: Ana Isabel Torres ; Darkio Lourenço Siqueira Paulo; José Duarte Santos; Paulo Botelho Pires ;
PUBLISHED: 2024, SOURCE: Leveraging AI for Effective Digital Relationship Marketing
INDEXED IN: Scopus CrossRef
5
TITLE: Analyzing Driving Factors of User-Generated Content on YouTube and Its Influence on Consumers Perceived Value
AUTHORS: Torres, A; Pilar, P; Santos, JD; Ana Isabel Torres ; Pires, PB ;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
INDEXED IN: Scopus CrossRef
IN MY: ORCID
6
TITLE: Confronting security and privacy challenges in digital marketing
AUTHORS: Paulo Botelho Pires ; José Duarte Santos; Inês Veiga Pereira; Ana Isabel Torres ;
PUBLISHED: 2023, SOURCE: Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: Scopus CrossRef: 5 Openlibrary
IN MY: ORCID
7
TITLE: How Startups and Entrepreneurs Survived in Times of Pandemic Crisis: Implications and Challenges for Managing Uncertainty
AUTHORS: Eleonora Silva; Gabriela Beirão ; Ana Isabel Torres ;
PUBLISHED: 2023, SOURCE: Journal of Small Business Strategy, VOLUME: 33, ISSUE: 1
INDEXED IN: Scopus CrossRef: 14
IN MY: ORCID
8
TITLE: Online Shopping Experience on Satisfaction and Loyalty on Luxury Brand Websites
AUTHORS: Oliveira, R; Pereira, IV; Santos, JD; Ana Isabel Torres ; Pires, PB ;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
INDEXED IN: Scopus CrossRef
IN MY: ORCID
9
TITLE: Rating and perceived helpfulness in a bipartite network of online product reviews  Full Text
AUTHORS: Campos, Pedro ; Pinto, Eva; Ana Isabel Torres ;
PUBLISHED: 2023, SOURCE: ELECTRONIC COMMERCE RESEARCH
INDEXED IN: Scopus WOS CrossRef: 5
IN MY: ORCID
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