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Beatriz da Graça Luz Casais

AuthID: R-002-SRM

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Confirmed Publications: 49

41

TITLE: Social Marketing for the Reduction of Tax Evasion: The Case of Electronic Invoicing in Portugal
AUTHORS: Beatriz Casais ; Marisa R Ferreira ; João F. Proença ;
PUBLISHED: 2019, SOURCE: Springer Texts in Business and Economics - Social Marketing in Action

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42

TITLE: The importance of user-generated photos in restaurant selection
AUTHORS: Bruno Oliveira; Beatriz Casais ;
PUBLISHED: 2019, SOURCE: JOURNAL OF HOSPITALITY AND TOURISM TECHNOLOGY, VOLUME: 10, ISSUE: 1

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43

TITLE: Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media Full Text
AUTHORS: Gomes, RF; Casais, B ;
PUBLISHED: 2018, SOURCE: International Review on Public and Nonprofit Marketing, VOLUME: 15, ISSUE: 4

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44

TITLE: Keeping Exclusivity in An E-Commerce Environment: The case of Farfetch.com and the market of luxury clothes
AUTHORS: Irina Balasyan; Beatriz Casais ;
PUBLISHED: 2018, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, ISSUE: 4

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45

TITLE: Social advertisements for public health and epidemic dynamics: A study based on HIV/AIDS prevention television advertisements in four European countries. A study based on HIV/AIDS prevention television advertisements in four European countries
AUTHORS: Casais, B ; João F. Proença ;
PUBLISHED: 2018, SOURCE: JOURNAL OF SOCIAL MARKETING, VOLUME: 8, ISSUE: 4

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46

TITLE: A Model to Classify Television Social Advertisements According to the Use of Positive or Negative Appeals
AUTHORS: Beatriz Casais ; João F. Proença ;
PUBLISHED: 2015, SOURCE: 12th International Conference on Research in Advertising (ICORIA) in ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING

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47

TITLE: Communicating the Prevention of a Stigmatised Disease: a Macromarketing Perspective
AUTHORS: Beatriz Casais ; João F. Proença ;
PUBLISHED: 2015, SOURCE: JOURNAL OF MACROMARKETING, VOLUME: 35, ISSUE: 1

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48

TITLE: The Gap between Theory and Practice in Social Marketing: A Research about the Use of Positive and Negative Appeals in European Television Advertising Preventing HIV/AIDS
AUTHORS: Beatriz Casais ; João F. Proença ;
PUBLISHED: 2015, SOURCE: JOURNAL OF MACROMARKETING, VOLUME: 35, ISSUE: 1

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49

TITLE: Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal Full Text
AUTHORS: Casais, B ; João F. Proença ;
PUBLISHED: 2012, SOURCE: Health Marketing Quarterly, VOLUME: 29, ISSUE: 3

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