Ana Sofia Pinheiro Pinto Borges
AuthID: R-000-JW2
1
TITLE: Online Shopping Using Digital Platforms: Before, During, and After the COVID-19 Pandemic
AUTHORS: Ana Aleixo; Elvira Pacheco Vieira; Ana Pinto Borges; Bruno Miguel Vieira; Amélia Brandão ;
PUBLISHED: 2026, SOURCE: 13th World Conference on Information Systems and Technologies, WorldCIST 2025 in Lecture Notes in Networks and Systems, VOLUME: 1583 LNNS
AUTHORS: Ana Aleixo; Elvira Pacheco Vieira; Ana Pinto Borges; Bruno Miguel Vieira; Amélia Brandão ;
PUBLISHED: 2026, SOURCE: 13th World Conference on Information Systems and Technologies, WorldCIST 2025 in Lecture Notes in Networks and Systems, VOLUME: 1583 LNNS
2
TITLE: Experience with Educational Software and Serious Games: A Systematic Literature Review with Applications to Tourism
AUTHORS: Elvira Pacheco Vieira; Margarida Maria Mendes Rodrigues; Ana Pinto Borges;
PUBLISHED: 2026, SOURCE: International Conference in Information Technology and Education, ICITED 2025 in Lecture Notes in Networks and Systems, VOLUME: 1695 LNNS
AUTHORS: Elvira Pacheco Vieira; Margarida Maria Mendes Rodrigues; Ana Pinto Borges;
PUBLISHED: 2026, SOURCE: International Conference in Information Technology and Education, ICITED 2025 in Lecture Notes in Networks and Systems, VOLUME: 1695 LNNS
3
TITLE: Revitalizing wellness: the role of SPA experience in promoting emotional well-being and health consciousness
AUTHORS: Rodrigues, Paula; Pinto Borges, Ana;
PUBLISHED: 2026, SOURCE: EUROMED JOURNAL OF BUSINESS
AUTHORS: Rodrigues, Paula; Pinto Borges, Ana;
PUBLISHED: 2026, SOURCE: EUROMED JOURNAL OF BUSINESS
4
TITLE: Evaluation of Consumer Masstige Brand Relationship Between Generations Full Text
AUTHORS: Paula Rodrigues ; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
AUTHORS: Paula Rodrigues ; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
5
TITLE: Mindfulness as a mediating mechanism between health importance and positive mental well-being
AUTHORS: Borges, Ana Pinto; Rodrigues, Paula ; Brochado, Ana; Sousa, Ana;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
AUTHORS: Borges, Ana Pinto; Rodrigues, Paula ; Brochado, Ana; Sousa, Ana;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
6
TITLE: The Avatar Economy. User Experience and Purchase Intention as Drivers of Metachannel Marketing
AUTHORS: Paula Rodrigues; Ana Sousa; Ana Pinto Borges; Francisco Castelo Branco;
PUBLISHED: 2025, SOURCE: The Strategic Evolution From Omnichannel to Metachannel Marketing
AUTHORS: Paula Rodrigues; Ana Sousa; Ana Pinto Borges; Francisco Castelo Branco;
PUBLISHED: 2025, SOURCE: The Strategic Evolution From Omnichannel to Metachannel Marketing
INDEXED IN: 
CrossRef
CrossRef IN MY: 
ORCID | 
CIÊNCIAVITAE
ORCID | CIÊNCIAVITAE7
TITLE: Compelling storytelling narratives for sustainable branding
AUTHORS: Paula Rodrigues ; Ana Pinto Borges; Elvira Vieira ; Victor Tavares;
PUBLISHED: 2024, SOURCE: Compelling Storytelling Narratives for Sustainable Branding
AUTHORS: Paula Rodrigues ; Ana Pinto Borges; Elvira Vieira ; Victor Tavares;
PUBLISHED: 2024, SOURCE: Compelling Storytelling Narratives for Sustainable Branding
8
TITLE: Brand Experience and Brand Equity: A Review and Future Research Agenda.
AUTHORS: Madeira, Clara; Sousa, Ana; Borges, Ana Pinto; Rodrigues, Paula ;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, ISSUE: 22
AUTHORS: Madeira, Clara; Sousa, Ana; Borges, Ana Pinto; Rodrigues, Paula ;
PUBLISHED: 2024, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, ISSUE: 22
INDEXED IN: 
WOS
WOS9
TITLE: Profile of urban sustainability in Bulgaria Full Text
AUTHORS: Rodrigues, Margarida; Franco, Mario; Filipova, Hristina; Rui Silva; Kazandzhieva, Velina; Nacheva, Radka; Koleva, Velina; Lyubenov, Lyubomir; Oliveira, Cidalia; Borges, Ana Pinto; Braga, Jose; Ivanova, Pavlina; Antonova, Katya;
PUBLISHED: 2024, SOURCE: ENVIRONMENT DEVELOPMENT AND SUSTAINABILITY
AUTHORS: Rodrigues, Margarida; Franco, Mario; Filipova, Hristina; Rui Silva; Kazandzhieva, Velina; Nacheva, Radka; Koleva, Velina; Lyubenov, Lyubomir; Oliveira, Cidalia; Borges, Ana Pinto; Braga, Jose; Ivanova, Pavlina; Antonova, Katya;
PUBLISHED: 2024, SOURCE: ENVIRONMENT DEVELOPMENT AND SUSTAINABILITY
10
TITLE: Was There an Alteration on Consumers Pattern with COVID-19 Pandemic? A Pre and Post-Pandemic Research on Consumers Behavior
AUTHORS: Moreira, Isaac; Lopes, Joao M. ; Borges, Ana Pinto; Oliveira, Jose Castro;
PUBLISHED: 2023, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 11, ISSUE: 20
AUTHORS: Moreira, Isaac; Lopes, Joao M. ; Borges, Ana Pinto; Oliveira, Jose Castro;
PUBLISHED: 2023, SOURCE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 11, ISSUE: 20
INDEXED IN: WOS
WOS