Pedro Manuel do Espirito Santo
AuthID: R-00K-B7Q
1
TITLE: Endorser Altruism Effects on Narrative Transportation in Video Ads
AUTHORS: Augusto, Luisa; Santos, Sara ; do Espirito Santo, Pedro Manuel;
PUBLISHED: 2022, SOURCE: International Conference on Marketing and Technologies (ICMarkTech) in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2021, VOL 2, VOLUME: 280
AUTHORS: Augusto, Luisa; Santos, Sara ; do Espirito Santo, Pedro Manuel;
PUBLISHED: 2022, SOURCE: International Conference on Marketing and Technologies (ICMarkTech) in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2021, VOL 2, VOLUME: 280
