Rui Manuel Nunes Cruz
AuthID: R-002-1F7
1
TITLE: Data-Driven Decision-Making in Marketing
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz;
PUBLISHED: 2025
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz;
PUBLISHED: 2025
2
TITLE: Ethical Practices in Digital Transformation Over the Last Half Decade: A Framework for Sustainability and Integrity in Business
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz;
PUBLISHED: 2025, SOURCE: Information Systems Engineering and Management - Environmental, Social, Governance and Digital Transformation in Organizations
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz;
PUBLISHED: 2025, SOURCE: Information Systems Engineering and Management - Environmental, Social, Governance and Digital Transformation in Organizations
INDEXED IN:
CrossRef

3
TITLE: Environment, Social, and Governance Business: Challenges and Opportunities
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz;
PUBLISHED: 2025, SOURCE: Information Systems Engineering and Management - Environmental, Social, Governance and Digital Transformation in Organizations
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz;
PUBLISHED: 2025, SOURCE: Information Systems Engineering and Management - Environmental, Social, Governance and Digital Transformation in Organizations
INDEXED IN:
CrossRef

4
TITLE: Transforming Education. Generative AI and Immediate Engineering in Synthetic Content Creation
AUTHORS: Andreia Bem Machado; João Rodrigues dos Santos; António Sacavém; Ramesh Sharma; Rui Nunes Cruz;
PUBLISHED: 2024, SOURCE: Advances in Educational Technologies and Instructional Design - Transforming Education With Generative AI
AUTHORS: Andreia Bem Machado; João Rodrigues dos Santos; António Sacavém; Ramesh Sharma; Rui Nunes Cruz;
PUBLISHED: 2024, SOURCE: Advances in Educational Technologies and Instructional Design - Transforming Education With Generative AI
5
TITLE: Predictive analytics for customer behavior
AUTHORS: Albérico Travassos Rosário; Rui Cruz; Luis Moniz; Joaquim Casaca;
PUBLISHED: 2024, SOURCE: Data-Driven Marketing for Strategic Success
AUTHORS: Albérico Travassos Rosário; Rui Cruz; Luis Moniz; Joaquim Casaca;
PUBLISHED: 2024, SOURCE: Data-Driven Marketing for Strategic Success
6
TITLE: Introduction to data-driven marketing
AUTHORS: Albérico Travassos Rosário; Rui Cruz; Luis Moniz; José Figueiredo;
PUBLISHED: 2024, SOURCE: Data-Driven Marketing for Strategic Success
AUTHORS: Albérico Travassos Rosário; Rui Cruz; Luis Moniz; José Figueiredo;
PUBLISHED: 2024, SOURCE: Data-Driven Marketing for Strategic Success
7
TITLE: Data-driven marketing for strategic success
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz; Luis Bettencourt Moniz;
PUBLISHED: 2024, SOURCE: Data-Driven Marketing for Strategic Success
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz; Luis Bettencourt Moniz;
PUBLISHED: 2024, SOURCE: Data-Driven Marketing for Strategic Success
8
TITLE: Preface
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz; Luis Bettencourt Moniz;
PUBLISHED: 2024, SOURCE: Data-Driven Marketing for Strategic Success
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz; Luis Bettencourt Moniz;
PUBLISHED: 2024, SOURCE: Data-Driven Marketing for Strategic Success
INDEXED IN:
Scopus

9
TITLE: The impact of digital technologies on marketing and communication inthe tourism industry
AUTHORS: Albérico Travassos Rosário; Ricardo Gomes Raimundo; Rui Cruz;
PUBLISHED: 2022, SOURCE: Research Anthology on Business Continuity and Navigating Times of Crisis, VOLUME: 1-2
AUTHORS: Albérico Travassos Rosário; Ricardo Gomes Raimundo; Rui Cruz;
PUBLISHED: 2022, SOURCE: Research Anthology on Business Continuity and Navigating Times of Crisis, VOLUME: 1-2
INDEXED IN:
Scopus

IN MY:
ORCID

10
TITLE: The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry
AUTHORS: Albérico Travassos Rosário; Ricardo Gomes Raimundo; Rui Cruz;
PUBLISHED: 2022, SOURCE: Research Anthology on Business Continuity and Navigating Times of Crisis
AUTHORS: Albérico Travassos Rosário; Ricardo Gomes Raimundo; Rui Cruz;
PUBLISHED: 2022, SOURCE: Research Anthology on Business Continuity and Navigating Times of Crisis