Rui Manuel Nunes Cruz
AuthID: R-002-1F7
1
TITLE: Artificial Intelligence in Marketing. A Literature Review on Ethical Implications and Managerial Strategies
AUTHORS: Albérico Travassos Rosário; Rui Cruz; Luis Andrade;
PUBLISHED: 2026, SOURCE: Advances in Computational Intelligence and Robotics - AI Utilization for Marketing Content Creation
AUTHORS: Albérico Travassos Rosário; Rui Cruz; Luis Andrade;
PUBLISHED: 2026, SOURCE: Advances in Computational Intelligence and Robotics - AI Utilization for Marketing Content Creation
2
TITLE: A Comprehensive Literature Review on the Influence of Artificial Intelligence on Consumer Engagement and Brand Loyalty in Digital Marketing
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz;
PUBLISHED: 2026, SOURCE: Advances in Computational Intelligence and Robotics - AI Utilization for Marketing Content Creation
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz;
PUBLISHED: 2026, SOURCE: Advances in Computational Intelligence and Robotics - AI Utilization for Marketing Content Creation
3
TITLE: Data-Driven Decision-Making in Marketing
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz;
PUBLISHED: 2025
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz;
PUBLISHED: 2025
4
TITLE: Ethical Practices in Digital Transformation Over the Last Half Decade: A Framework for Sustainability and Integrity in Business
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz;
PUBLISHED: 2025, SOURCE: Information Systems Engineering and Management - Environmental, Social, Governance and Digital Transformation in Organizations
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz;
PUBLISHED: 2025, SOURCE: Information Systems Engineering and Management - Environmental, Social, Governance and Digital Transformation in Organizations
5
TITLE: Environment, Social, and Governance Business: Challenges and Opportunities
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz;
PUBLISHED: 2025, SOURCE: Information Systems Engineering and Management - Environmental, Social, Governance and Digital Transformation in Organizations
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz;
PUBLISHED: 2025, SOURCE: Information Systems Engineering and Management - Environmental, Social, Governance and Digital Transformation in Organizations
6
TITLE: Enhancing Business Higher Education through Simulation-Based Learning, Problem-Based Learning, and Challenge-Based Learning
AUTHORS: Albérico Travassos Rosário; Ricardo Raimundo; Rui Nunes Cruz;
PUBLISHED: 2025, SOURCE: WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS, VOLUME: 22
AUTHORS: Albérico Travassos Rosário; Ricardo Raimundo; Rui Nunes Cruz;
PUBLISHED: 2025, SOURCE: WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS, VOLUME: 22
7
TITLE: Data-Driven Decision-Making in Marketing: A Systematic Literature Review of Emerging Themes and Research Gaps
AUTHORS: Cruz, Rui Nunes; Rosario, Alberico Travassos;
PUBLISHED: 2025, SOURCE: SYSTEMS, VOLUME: 13, ISSUE: 12
AUTHORS: Cruz, Rui Nunes; Rosario, Alberico Travassos;
PUBLISHED: 2025, SOURCE: SYSTEMS, VOLUME: 13, ISSUE: 12
8
TITLE: Data-driven marketing for strategic success
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz; Luis Bettencourt Moniz;
PUBLISHED: 2024, SOURCE: Data-Driven Marketing for Strategic Success
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz; Luis Bettencourt Moniz;
PUBLISHED: 2024, SOURCE: Data-Driven Marketing for Strategic Success
9
TITLE: Preface
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz; Luis Bettencourt Moniz;
PUBLISHED: 2024, SOURCE: Data-Driven Marketing for Strategic Success
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz; Luis Bettencourt Moniz;
PUBLISHED: 2024, SOURCE: Data-Driven Marketing for Strategic Success
INDEXED IN: 
Scopus
Scopus10
TITLE: Data-Driven Marketing for Strategic Success
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz; Luis Bettencourt Moniz;
PUBLISHED: 2024
AUTHORS: Albérico Travassos Rosário; Rui Nunes Cruz; Luis Bettencourt Moniz;
PUBLISHED: 2024
INDEXED IN: 
Openlibrary
Openlibrary