Maria Madalena Eça Guimarães de Abreu
AuthID: R-002-2J5
1
TÃTULO: The Role of Digital Influencers in the Purchase Intention Process
AUTORES: Serra,, I; , P; Carvalho,, M; , M;
PUBLICAÇÃO: 2026, FONTE: 19th Iberian Conference on Information Systems and Technologies, CISTI 2024 in Lecture Notes in Networks and Systems, VOLUME: 1747 LNNS
AUTORES: Serra,, I; , P; Carvalho,, M; , M;
PUBLICAÇÃO: 2026, FONTE: 19th Iberian Conference on Information Systems and Technologies, CISTI 2024 in Lecture Notes in Networks and Systems, VOLUME: 1747 LNNS
2
TÃTULO: Marketing the Future Plate – The Case of Too Good To Go
AUTORES: Saltão,, AB; Gaspar,, B; Alves,, AF; , MM;
PUBLICAÇÃO: 2026, FONTE: 19th Iberian Conference on Information Systems and Technologies, CISTI 2024 in Lecture Notes in Networks and Systems, VOLUME: 1747 LNNS
AUTORES: Saltão,, AB; Gaspar,, B; Alves,, AF; , MM;
PUBLICAÇÃO: 2026, FONTE: 19th Iberian Conference on Information Systems and Technologies, CISTI 2024 in Lecture Notes in Networks and Systems, VOLUME: 1747 LNNS
3
TÃTULO: The Strategy Implementation of Account-Based Marketing (ABM)-The Stratio Case
AUTORES: Abreu, Mandalena; Jordao, Barbara;
PUBLICAÇÃO: 2024, FONTE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 3, WORLDCIST 2024, VOLUME: 987
AUTORES: Abreu, Mandalena; Jordao, Barbara;
PUBLICAÇÃO: 2024, FONTE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 3, WORLDCIST 2024, VOLUME: 987
INDEXADO EM: 
Scopus 
WOS
Scopus WOS4
TÃTULO: Using CRM in B2B Marketplaces
AUTORES: de Abreu, Mandalena Eca; Simoes, Joana; Judice, Diogo; Pedrosa, Isabel;
PUBLICAÇÃO: 2022, FONTE: 17th Iberian Conference on Information Systems and Technologies (CISTI) in 2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
AUTORES: de Abreu, Mandalena Eca; Simoes, Joana; Judice, Diogo; Pedrosa, Isabel;
PUBLICAÇÃO: 2022, FONTE: 17th Iberian Conference on Information Systems and Technologies (CISTI) in 2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
INDEXADO EM: WOS
WOS5
TÃTULO: Marketing in acacia city
AUTORES: Madalena E Abreu; Timoteo Cuche;
PUBLICAÇÃO: 2022
AUTORES: Madalena E Abreu; Timoteo Cuche;
PUBLICAÇÃO: 2022
INDEXADO EM: 
Handle
Handle6
TÃTULO: Marketing the downtown of Coimbra via a local agency
AUTORES: Madalena E Abreu; Elina Ghazaryan;
PUBLICAÇÃO: 2022
AUTORES: Madalena E Abreu; Elina Ghazaryan;
PUBLICAÇÃO: 2022
INDEXADO EM: Handle
Handle7
TÃTULO: Millennials' trends in luxury marketing: The ecoturism
AUTORES: Andreia Costa; Madalena Abreu; Belem Barbosa ;
PUBLICAÇÃO: 2019, FONTE: 14th Iberian Conference on Information Systems and Technologies (CISTI) in 2019 14TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
AUTORES: Andreia Costa; Madalena Abreu; Belem Barbosa ;
PUBLICAÇÃO: 2019, FONTE: 14th Iberian Conference on Information Systems and Technologies (CISTI) in 2019 14TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
INDEXADO EM: WOS
WOS8
TÃTULO: State-of-the-art in Wearable Technology: Medical area applications
AUTORES: Andre Viegas; Maria Madalena Abreu; Isabel Pedrosa;
PUBLICAÇÃO: 2016, FONTE: 11th Iberian Conference on Information Systems and Technologies (CISTI) in 2016 11TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
AUTORES: Andre Viegas; Maria Madalena Abreu; Isabel Pedrosa;
PUBLICAÇÃO: 2016, FONTE: 11th Iberian Conference on Information Systems and Technologies (CISTI) in 2016 11TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
INDEXADO EM: WOS
WOS