Maria Madalena Eça Guimarães de Abreu
AuthID: R-002-2J5
1
TÃTULO: The Role of Digital Influencers in the Purchase Intention Process
AUTORES: Serra,, I; , P; Carvalho,, M; , M;
PUBLICAÇÃO: 2026, FONTE: 19th Iberian Conference on Information Systems and Technologies, CISTI 2024 in Lecture Notes in Networks and Systems, VOLUME: 1747 LNNS
AUTORES: Serra,, I; , P; Carvalho,, M; , M;
PUBLICAÇÃO: 2026, FONTE: 19th Iberian Conference on Information Systems and Technologies, CISTI 2024 in Lecture Notes in Networks and Systems, VOLUME: 1747 LNNS
2
TÃTULO: Marketing the Future Plate – The Case of Too Good To Go
AUTORES: Saltão,, AB; Gaspar,, B; Alves,, AF; , MM;
PUBLICAÇÃO: 2026, FONTE: 19th Iberian Conference on Information Systems and Technologies, CISTI 2024 in Lecture Notes in Networks and Systems, VOLUME: 1747 LNNS
AUTORES: Saltão,, AB; Gaspar,, B; Alves,, AF; , MM;
PUBLICAÇÃO: 2026, FONTE: 19th Iberian Conference on Information Systems and Technologies, CISTI 2024 in Lecture Notes in Networks and Systems, VOLUME: 1747 LNNS
3
TÃTULO: DIGITAL MARKETING IN RELIGIOUS TOURISM: SPREADING GOD’S WORD VIA DIGITAL MEDIA AT THE SHRINE OF FÁTIMA
AUTORES: Madalena Abreu; Margarida Franca; Clara Almeida Santos; Victor Santos;
PUBLICAÇÃO: 2026, FONTE: Digital Marketing Advanced in Tourism: Theoretical Bases and Applications
AUTORES: Madalena Abreu; Margarida Franca; Clara Almeida Santos; Victor Santos;
PUBLICAÇÃO: 2026, FONTE: Digital Marketing Advanced in Tourism: Theoretical Bases and Applications
INDEXADO EM: 
Scopus 
CrossRef
Scopus CrossRef4
TÃTULO: Religious Marketing in the Age of Digitalization and the Metaverse
AUTORES: Belem Barbosa ; Madalena Abreu;
PUBLICAÇÃO: 2026, FONTE: The Strategic Evolution From Omnichannel to Metachannel Marketing
AUTORES: Belem Barbosa ; Madalena Abreu;
PUBLICAÇÃO: 2026, FONTE: The Strategic Evolution From Omnichannel to Metachannel Marketing
INDEXADO EM: Scopus CrossRef
Scopus CrossRef5
TÃTULO: The Strategy Implementation of Account-Based Marketing (ABM)-The Stratio Case
AUTORES: Abreu, Mandalena; Jordao, Barbara;
PUBLICAÇÃO: 2024, FONTE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 3, WORLDCIST 2024, VOLUME: 987
AUTORES: Abreu, Mandalena; Jordao, Barbara;
PUBLICAÇÃO: 2024, FONTE: 12th World Conference on Information Systems and Technologies (WorldCIST) in GOOD PRACTICES AND NEW PERSPECTIVES IN INFORMATION SYSTEMS AND TECHNOLOGIES, VOL 3, WORLDCIST 2024, VOLUME: 987
6
TÃTULO: Web Marketing Trends—Case Study of Trigénius
AUTORES: Duarte, P; Abreu, M;
PUBLICAÇÃO: 2023, FONTE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
AUTORES: Duarte, P; Abreu, M;
PUBLICAÇÃO: 2023, FONTE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
7
TÃTULO: Implementation of the ABM Strategy; [Implementação da Estratégia de Account-Based Marketing (ABM)]
AUTORES: Barbara Figueiredo Carvalho Ferreira Jordao; Mandalena Eca De Abreu;
PUBLICAÇÃO: 2023, FONTE: 18th Iberian Conference on Information Systems and Technologies, CISTI 2023 in Iberian Conference on Information Systems and Technologies, CISTI, VOLUME: 2023-June
AUTORES: Barbara Figueiredo Carvalho Ferreira Jordao; Mandalena Eca De Abreu;
PUBLICAÇÃO: 2023, FONTE: 18th Iberian Conference on Information Systems and Technologies, CISTI 2023 in Iberian Conference on Information Systems and Technologies, CISTI, VOLUME: 2023-June
INDEXADO EM: Scopus
Scopus NO MEU: 
ORCID
ORCID8
TÃTULO: Using CRM in B2B Marketplaces [Usando CRM em mercados B2B]
AUTORES: de Abreu, ME; Simões, J; Júdice, D; Pedrosa, I;
PUBLICAÇÃO: 2022, FONTE: 17th Iberian Conference on Information Systems and Technologies, CISTI 2022 in Iberian Conference on Information Systems and Technologies, CISTI, VOLUME: 2022-June
AUTORES: de Abreu, ME; Simões, J; Júdice, D; Pedrosa, I;
PUBLICAÇÃO: 2022, FONTE: 17th Iberian Conference on Information Systems and Technologies, CISTI 2022 in Iberian Conference on Information Systems and Technologies, CISTI, VOLUME: 2022-June
INDEXADO EM: Scopus
Scopus NO MEU: ORCID
ORCID9
TÃTULO: Using CRM in B2B Marketplaces
AUTORES: de Abreu, Mandalena Eca; Simoes, Joana; Judice, Diogo; Pedrosa, Isabel;
PUBLICAÇÃO: 2022, FONTE: 17th Iberian Conference on Information Systems and Technologies (CISTI) in 2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
AUTORES: de Abreu, Mandalena Eca; Simoes, Joana; Judice, Diogo; Pedrosa, Isabel;
PUBLICAÇÃO: 2022, FONTE: 17th Iberian Conference on Information Systems and Technologies (CISTI) in 2022 17TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI)
INDEXADO EM: 
WOS
WOS10
TÃTULO: Marketing in acacia city
AUTORES: Madalena E Abreu; Timoteo Cuche;
PUBLICAÇÃO: 2022
AUTORES: Madalena E Abreu; Timoteo Cuche;
PUBLICAÇÃO: 2022
INDEXADO EM: 
Handle
Handle