61
TÍTULO: PLACE BRANDING DESTINATION: A GASTRONOMIC EXPERIENCE
AUTORES: Rodrigues, P ; Borges, AP ; Vieira, E;
PUBLICAÇÃO: 2020, FONTE: 13th Annual Conference of the EuroMed-Academy-of-Business (EuroMed) - Business Theory and Practice Across Industries and Markets in 13TH ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS THEORY AND PRACTICE ACROSS INDUSTRIES AND MARKETS
INDEXADO EM: WOS
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TÍTULO: THE HAPPINESS WITH DESTINATION AND ITS INFLUENCE ON LENGTH OF STAY
AUTORES: Vieira, E; Borges, AP ; Rodrigues, P ;
PUBLICAÇÃO: 2020, FONTE: 3rd International Conference of Applied Business and Management (ICABM) in PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020)
INDEXADO EM: WOS
63
TÍTULO: The Impact of Brand Relationships on Corporate Brand Identity and Reputation-An Integrative Model
AUTORES: Barros, T ; Rodrigues, P ; Duarte, N ; Shao, XF; Martins, FV ; Barandas Karl, H ; Yue, XG ;
PUBLICAÇÃO: 2020, FONTE: JOURNAL OF RISK AND FINANCIAL MANAGEMENT, VOLUME: 13, NÚMERO: 6
INDEXADO EM: Scopus WOS CrossRef: 8 Unpaywall
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TÍTULO: THE MEDIATION EFFECT OF THE CSR IMAGE BETWEEN THE CONSUMER'S PERCEPTION OF BRAND GLOBALNESS AND BRAND AUTHENTICITY AND PURCHASE INTENTION
AUTORES: Rodrigues, P ;
PUBLICAÇÃO: 2020, FONTE: 3rd International Conference of Applied Business and Management (ICABM) in PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020)
INDEXADO EM: WOS
65
TÍTULO: The role of intangible factors in the intention of repeating a tourist destination
AUTORES: Vieira, E ; Borges, AP ; Rodrigues, P ; Lopes, J;
PUBLICAÇÃO: 2020, FONTE: International Journal of Tourism Policy, VOLUME: 10, NÚMERO: 4
INDEXADO EM: Scopus CrossRef: 5 Handle
66
TÍTULO: Antecedents and consequences of luxury brand engagement in social media
AUTORES: Amélia Brandão ; Pinho, E; Rodrigues, P ;
PUBLICAÇÃO: 2019, FONTE: Spanish Journal of Marketing - ESIC, VOLUME: 23, NÚMERO: 2
INDEXADO EM: Scopus CrossRef: 52
67
TÍTULO: Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand  Full Text
AUTORES: Ferreira, P ; Rodrigues, P ; Rodrigues, P ;
PUBLICAÇÃO: 2019, FONTE: MANAGEMENT & MARKETING-CHALLENGES FOR THE KNOWLEDGE SOCIETY, VOLUME: 14, NÚMERO: 3
INDEXADO EM: Scopus WOS CrossRef: 34
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TÍTULO: Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands
AUTORES: Clarinda Rodrigues; Paula Rodrigues ;
PUBLICAÇÃO: 2019, FONTE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 28, NÚMERO: 7
INDEXADO EM: Scopus WOS CrossRef: 81
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TÍTULO: Consumer perceptions of corporate social responsibility and its impact on purchasing in economic crisis
AUTORES: Paula Rodrigues ; Francisco Castelo Branco; Ana Pinto Borges;
PUBLICAÇÃO: 2019, FONTE: Global Business and Economics Review, VOLUME: 21, NÚMERO: 5
INDEXADO EM: CrossRef
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TÍTULO: Consumer perceptions of corporate social responsibility and its impact on purchasing in economic crisis
AUTORES: Borges, AP ; Rodrigues, P ; Branco, FC;
PUBLICAÇÃO: 2019, FONTE: Global Business and Economics Review, VOLUME: 21, NÚMERO: 5
INDEXADO EM: Scopus CrossRef: 1
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