ProfileOfResearchers

TÃTULO: Evaluation of Consumer Masstige Brand Relationship Between Generations Full Text
AUTORES: Paula Rodrigues; Ana Sousa; Ana Pinto Borges;
PUBLICAÇÃO: 2025, FONTE: Review of Marketing Science

INDEXADO EM:

Scopus

TÃTULO: How does brand authenticity affect brand hate-love relationships and buying intention? The moderating role of brand personality Full Text
AUTORES: Paula Rodrigues; Ana Sousa; Jorge Lopes; Ana Pinto Borges ;
PUBLICAÇÃO: 2024, FONTE: Journal of Brand Strategy, VOLUME: 12, NÚMERO: 4

INDEXADO EM:

Scopus

TÃTULO: How Wine Information Seeking and Event Participation Impact Knowledge and Determines the Purchasing Behavior?
AUTORES: Vieira, Elvira; Borges, Ana Pinto ; Rodrigues, Paula; Ostapenko, Svitlana; de Almeida, Antonio Lopes;
PUBLICAÇÃO: 2024, FONTE: International Conference on Tourism, Technology and Systems (ICOTTS) in ADVANCES IN TOURISM, TECHNOLOGY AND SYSTEMS, VOL 2, ICOTTS 2023, VOLUME: 384

INDEXADO EM:

Scopus

WOS

TÃTULO: Compelling storytelling narratives for sustainable branding
AUTORES: Paula Rodrigues; Ana Pinto Borges; Elvira Vieira; Victor Tavares;
PUBLICAÇÃO: 2024, FONTE: Compelling Storytelling Narratives for Sustainable Branding

INDEXADO EM:

Scopus

Openlibrary

TÃTULO: Brand Experience and Brand Equity: A Review and Future Research Agenda.
AUTORES: Madeira, Clara; Sousa, Ana; Borges, Ana Pinto; Rodrigues, Paula;
PUBLICAÇÃO: 2024, FONTE: INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA, VOLUME: 12, NÚMERO: 22

INDEXADO EM:

WOS

TÃTULO: Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand Full Text
AUTORES: Rodrigues, C; Amélia Brandão ;
PUBLICAÇÃO: 2021, FONTE: INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, VOLUME: 31, NÚMERO: 1

INDEXADO EM:

Scopus

WOS

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