Carsten Baumgarth
AuthID: R-00G-XYN
1
TITLE: To disclose or not disclose, is no longer the question - effect of AI-disclosed brand voice on brand authenticity and attitude
AUTHORS: Kirkby, Alexandra; Baumgarth, Carsten; Henseler, Joerg;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
AUTHORS: Kirkby, Alexandra; Baumgarth, Carsten; Henseler, Joerg;
PUBLISHED: 2023, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
INDEXED IN: 
Scopus 
WOS
Scopus WOS2
TITLE: To perform or not to perform? How strategic orientations influence the performance of Social Entrepreneurship Organizations
AUTHORS: Florian Lueckenbach; Carsten Baumgarth; Holger J Schmidt; Joerg Henseler;
PUBLISHED: 2019, SOURCE: COGENT BUSINESS & MANAGEMENT, VOLUME: 6, ISSUE: 1
AUTHORS: Florian Lueckenbach; Carsten Baumgarth; Holger J Schmidt; Joerg Henseler;
PUBLISHED: 2019, SOURCE: COGENT BUSINESS & MANAGEMENT, VOLUME: 6, ISSUE: 1
INDEXED IN: WOS
WOS3
TITLE: "Brand play" versus "Brand attack": the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists
AUTHORS: Samuel Kristal; Carsten Baumgarth; Jorg Henseler;
PUBLISHED: 2018, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 27, ISSUE: 3
AUTHORS: Samuel Kristal; Carsten Baumgarth; Jorg Henseler;
PUBLISHED: 2018, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 27, ISSUE: 3
INDEXED IN: WOS
WOS4
TITLE: Is co-creation really a booster for brand equity? The role of co-creation in observer-based brand equity (OBBE)
AUTHORS: Samuel Kristal; Carsten Baumgarth; Carolin Behnke; Joerg Henseler;
PUBLISHED: 2016, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 25, ISSUE: 3
AUTHORS: Samuel Kristal; Carsten Baumgarth; Carolin Behnke; Joerg Henseler;
PUBLISHED: 2016, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT, VOLUME: 25, ISSUE: 3
