81
TITLE: The mediating role of brand experience in a mid-sized city
AUTHORS: Rodrigues, P ; Borges, AP ; Vieira, E;
PUBLISHED: 2021, SOURCE: International Journal of Business Excellence, VOLUME: 25, ISSUE: 1
INDEXED IN: Scopus CrossRef Unpaywall Handle
IN MY: ORCID
82
TITLE: AUTHENTICITY AS AN ANTECEDENT OF BRAND IMAGE IN A POSITIVE EMOTIONAL CONSUMER RELATIONSHIP: THE CASE OF CRAFT BEER BRAND
AUTHORS: Rodrigues, P; Borges, AP ; Martins, C; Guerreiro, M;
PUBLISHED: 2020, SOURCE: 3rd International Conference of Applied Business and Management (ICABM) in PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020)
INDEXED IN: Scopus WOS Unpaywall
83
TITLE: Building consumer-brand relationship in luxury brand management
AUTHORS: Paula Rodrigues ; Ana Pinto Borges ;
PUBLISHED: 2020, SOURCE: Building Consumer-Brand Relationship in Luxury Brand Management
INDEXED IN: Scopus CrossRef: 2 Openlibrary
IN MY: ORCID
84
TITLE: CONSUMER BEHAVIOR BEFORE, DURING AND AFTER AT THE TIME COVID-19: AN APPLICATION TO GEORGIA
AUTHORS: Devrisashvili, G; Borges, AP ;
PUBLISHED: 2020, SOURCE: 3rd International Conference of Applied Business and Management (ICABM) in PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020)
INDEXED IN: WOS
85
TITLE: Corporate social responsibility image and emotions for the competitiveness of tourism destinations
AUTHORS: Rodrigues, P ; Borges, AP ; Vieira, EP ;
PUBLISHED: 2020, SOURCE: JOURNAL OF PLACE MANAGEMENT AND DEVELOPMENT, VOLUME: ahead-of-print, ISSUE: ahead-of-print
INDEXED IN: Scopus WOS CrossRef Handle
86
TITLE: Destination Brand Personality and Brand Experience in the Tourism Management of a Mid-Sized City
AUTHORS: Ana Pinto Borges ; Paula Rodrigues ; Elvira Vieira ;
PUBLISHED: 2020, SOURCE: International Journal of Business Excellence, VOLUME: 1, ISSUE: 1
INDEXED IN: CrossRef
87
TITLE: DETERMINANTS OF TOURIST EXPENDITURE: THE ROLE OF TOURIST EXPERIENCES IN THE CITY OF PORTO
AUTHORS: Reis, AM; Vieira, E; Borges, AP ;
PUBLISHED: 2020, SOURCE: 3rd International Conference of Applied Business and Management (ICABM) in PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020)
INDEXED IN: WOS
88
TITLE: Managing NHS money in Portugal: who decides?
AUTHORS: Reis, AM; Borges, AP ; Araujo, N;
PUBLISHED: 2020, SOURCE: INTERNATIONAL JOURNAL OF HEALTH GOVERNANCE, VOLUME: 26, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 1
89
TITLE: Negative emotions toward a financial brand: the opposite impact on brand love
AUTHORS: Rodrigues, P ; Borges, AP ;
PUBLISHED: 2020, SOURCE: EUROPEAN BUSINESS REVIEW, VOLUME: 33, ISSUE: 2
INDEXED IN: Scopus WOS CrossRef: 13
90
TITLE: New luxury vs. old luxury: What is the definition of luxury brand?. What Is the Definition of Luxury Brand?
AUTHORS: Paula Rodrigues ; Ana Pinto Borges ;
PUBLISHED: 2020, SOURCE: Building Consumer-Brand Relationship in Luxury Brand Management
INDEXED IN: Scopus CrossRef
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