Paulo Alexandre Botelho Rodrigues Pires


AuthID: R-000-QZS

Confirmed Publications: 41



11
TITLE: Return on AI: Mapping and Exploring ROI (In)Tangible Measures. Mapping and Exploring ROI (In)Tangible Measures
AUTHORS: Ana Isabel Torres ; Darkio Lourenço Siqueira Paulo; José Duarte Santos; Paulo Botelho Pires ;
PUBLISHED: 2024, SOURCE: Leveraging AI for Effective Digital Relationship Marketing
INDEXED IN: Scopus CrossRef
IN MY: CIÊNCIAVITAE
12
TITLE: Sustainable Fashion: Conceptualization, Purchase Determinants, and Willingness to Pay More
AUTHORS: Pires, Paulo Botelho ; Morais, Claudia; Delgado, Catarina J. M. ; Santos, Jose Duarte;
PUBLISHED: 2024, SOURCE: ADMINISTRATIVE SCIENCES, VOLUME: 14, ISSUE: 7
INDEXED IN: Scopus WOS CrossRef: 11
IN MY: CIÊNCIAVITAE
13
TITLE: The Digital Research Revolution
AUTHORS: Anna Maria Trzaskowska; Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2024, SOURCE: Digital Marketing
INDEXED IN: CrossRef
IN MY: CIÊNCIAVITAE
14
TITLE: Understanding the Constructs Related to Customer Experience in Online Stores
AUTHORS: Prisco, Mariana; Pires, Paulo Botelho ; Delgado, Catarina ; Santos, Jose Duarte;
PUBLISHED: 2024, SOURCE: 2023 International Congress on Digital Sustainability - Inclusion and Transformation in DIGITAL SUSTAINABILITY: INCLUSION AND TRANSFORMATION, ISPGAYA 2023, VOLUME: Part F3016
INDEXED IN: Scopus WOS CrossRef Unpaywall
IN MY: CIÊNCIAVITAE
15
TITLE: Analyzing Driving Factors of User-Generated Content on YouTube and Its Influence on Consumers Perceived Value
AUTHORS: Torres, A; Pilar, P; Santos, JD; Ana Isabel Torres ; Pires, PB ;
PUBLISHED: 2023, SOURCE: International Conference on Marketing and Technologies, ICMarkTech 2022 in Smart Innovation, Systems and Technologies, VOLUME: 337 SIST
INDEXED IN: Scopus CrossRef: 2
IN MY: ORCID | CIÊNCIAVITAE
16
TITLE: Artificial Intelligence and Marketing. Progressive or Disruptive Transformation? Review of the Literature
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: CrossRef: 1
IN MY: CIÊNCIAVITAE
17
TITLE: Artificial intelligence and marketing: Progressive or disruptive transformation? Review of the literature
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: Scopus
IN MY: ORCID | CIÊNCIAVITAE
18
TITLE: Artificial neural networks and discrete choice models: Sales forecast in supermarket products. Sales Forecast in Supermarket Products
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Management and Marketing for Improved Retail Competitiveness and Performance
INDEXED IN: Scopus CrossRef
IN MY: CIÊNCIAVITAE
19
TITLE: Confronting security and privacy challenges in digital marketing
AUTHORS: Paulo Botelho Pires ; José Duarte Santos; Inês Veiga Pereira; Ana Isabel Torres ;
PUBLISHED: 2023, SOURCE: Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: Scopus CrossRef: 5 Openlibrary
IN MY: CIÊNCIAVITAE
20
TITLE: Digital Marketing Perspectives. Challenges and Opportunities Raised by Technology
AUTHORS: Paulo Botelho Pires ; José Duarte Santos;
PUBLISHED: 2023, SOURCE: Advances in Marketing, Customer Relationship Management, and E-Services - Confronting Security and Privacy Challenges in Digital Marketing
INDEXED IN: CrossRef
IN MY: CIÊNCIAVITAE
Page 2 of 5. Total results: 41.

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