Ana Daniela Ferreira Antunes de Sousa
AuthID: R-00K-H8E
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TITLE: Evaluation of Consumer Masstige Brand Relationship Between Generations Full Text
AUTHORS: Paula Rodrigues ; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
AUTHORS: Paula Rodrigues ; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
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TITLE: Mindfulness as a mediating mechanism between health importance and positive mental well-being
AUTHORS: Borges, Ana Pinto; Rodrigues, Paula ; Brochado, Ana; Sousa, Ana;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
AUTHORS: Borges, Ana Pinto; Rodrigues, Paula ; Brochado, Ana; Sousa, Ana;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
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TITLE: Perceived freshness and the intention to repurchase fresh food products online
AUTHORS: Ferreira, Daniel; Barbosa, Belem ; Sousa, Ana;
PUBLISHED: 2025, SOURCE: EUROMED JOURNAL OF BUSINESS
AUTHORS: Ferreira, Daniel; Barbosa, Belem ; Sousa, Ana;
PUBLISHED: 2025, SOURCE: EUROMED JOURNAL OF BUSINESS
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TITLE: The Impact of Brand Coolness on the Intention to Purchase Luxury Fashion Brands' NFTs Full Text
AUTHORS: Sousa, Ana; Barbosa, Belem; Fernandes, Luis Andre;
PUBLISHED: 2025, SOURCE: JOURNAL OF CONSUMER BEHAVIOUR
AUTHORS: Sousa, Ana; Barbosa, Belem; Fernandes, Luis Andre;
PUBLISHED: 2025, SOURCE: JOURNAL OF CONSUMER BEHAVIOUR
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TITLE: The Role of Authenticity in Shaping Consumer-Brand Relationships and Recommendations in the Sports Industry Full Text
AUTHORS: Paula Rodrigues; Ana Sousa;
PUBLISHED: 2025, SOURCE: Journal of International Consumer Marketing
AUTHORS: Paula Rodrigues; Ana Sousa;
PUBLISHED: 2025, SOURCE: Journal of International Consumer Marketing
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TITLE: Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS, VOLUME: 19, ISSUE: 1
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS, VOLUME: 19, ISSUE: 1
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TITLE: Consumers' attitudes on downscale extensions of a luxury automotive brand
AUTHORS: Pedrosa, Gabriel; Nobre, Helena ; Sousa, Ana;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS
AUTHORS: Pedrosa, Gabriel; Nobre, Helena ; Sousa, Ana;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS
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TITLE: How does brand authenticity affect brand hate-love relationships and buying intention? The moderating role of brand personality Full Text
AUTHORS: Paula Rodrigues ; Ana Sousa; Jorge Lopes; Ana Pinto Borges ;
PUBLISHED: 2024, SOURCE: Journal of Brand Strategy, VOLUME: 12, ISSUE: 4
AUTHORS: Paula Rodrigues ; Ana Sousa; Jorge Lopes; Ana Pinto Borges ;
PUBLISHED: 2024, SOURCE: Journal of Brand Strategy, VOLUME: 12, ISSUE: 4
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TITLE: Understanding masstige wine brands' potential for consumer-brand relationships
AUTHORS: Rodrigues, Paula; Sousa, Ana; Borges, Ana Pinto ; Ramos, Paulo Matos Graca ;
PUBLISHED: 2024, SOURCE: EUROPEAN BUSINESS REVIEW
AUTHORS: Rodrigues, Paula; Sousa, Ana; Borges, Ana Pinto ; Ramos, Paulo Matos Graca ;
PUBLISHED: 2024, SOURCE: EUROPEAN BUSINESS REVIEW
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TITLE: World heritage brand: the importance of trust and authenticity to visitors' perceived world heritage site value
AUTHORS: Sousa, Ana; Rodrigues, Paula ;
PUBLISHED: 2024, SOURCE: JOURNAL OF CULTURAL HERITAGE MANAGEMENT AND SUSTAINABLE DEVELOPMENT
AUTHORS: Sousa, Ana; Rodrigues, Paula ;
PUBLISHED: 2024, SOURCE: JOURNAL OF CULTURAL HERITAGE MANAGEMENT AND SUSTAINABLE DEVELOPMENT
