Ana Daniela Ferreira Antunes de Sousa
AuthID: R-00K-H8E
1
TITLE: Evaluation of Consumer Masstige Brand Relationship Between Generations Full Text
AUTHORS: Paula Rodrigues ; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
AUTHORS: Paula Rodrigues ; Ana Sousa; Ana Pinto Borges;
PUBLISHED: 2025, SOURCE: Review of Marketing Science
2
TITLE: Mindfulness as a mediating mechanism between health importance and positive mental well-being
AUTHORS: Borges, Ana Pinto; Rodrigues, Paula ; Brochado, Ana; Sousa, Ana;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
AUTHORS: Borges, Ana Pinto; Rodrigues, Paula ; Brochado, Ana; Sousa, Ana;
PUBLISHED: 2025, SOURCE: INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING
3
TITLE: The Impact of Brand Coolness on the Intention to Purchase Luxury Fashion Brands' NFTs Full Text
AUTHORS: Sousa, Ana; Barbosa, Belem; Fernandes, Luis Andre;
PUBLISHED: 2025, SOURCE: JOURNAL OF CONSUMER BEHAVIOUR
AUTHORS: Sousa, Ana; Barbosa, Belem; Fernandes, Luis Andre;
PUBLISHED: 2025, SOURCE: JOURNAL OF CONSUMER BEHAVIOUR
4
TITLE: The Role of Authenticity in Shaping Consumer-Brand Relationships and Recommendations in the Sports Industry Full Text
AUTHORS: Rodrigues, Paula ; Sousa, Ana;
PUBLISHED: 2025, SOURCE: JOURNAL OF INTERNATIONAL CONSUMER MARKETING
AUTHORS: Rodrigues, Paula ; Sousa, Ana;
PUBLISHED: 2025, SOURCE: JOURNAL OF INTERNATIONAL CONSUMER MARKETING
5
TITLE: From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands
AUTHORS: Rodrigues, Paula; Brochado, Ana; Sousa, Ana; Junaid, Muhammad; Borges, Ana Pinto;
PUBLISHED: 2025, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
AUTHORS: Rodrigues, Paula; Brochado, Ana; Sousa, Ana; Junaid, Muhammad; Borges, Ana Pinto;
PUBLISHED: 2025, SOURCE: JOURNAL OF PRODUCT AND BRAND MANAGEMENT
6
TITLE: The Effect of Authenticity Perceptions of Architectural Heritage on the Intention to Visit Cities
AUTHORS: Ana Sousa; Helena Nobre; Paula Rodrigues;
PUBLISHED: 2025, SOURCE: Advances in Science, Technology & Innovation - Cities’ Identity Through the Art of Urban Spaces
AUTHORS: Ana Sousa; Helena Nobre; Paula Rodrigues;
PUBLISHED: 2025, SOURCE: Advances in Science, Technology & Innovation - Cities’ Identity Through the Art of Urban Spaces
7
TITLE: Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS, VOLUME: 19, ISSUE: 1
AUTHORS: Rodrigues, Paula ; Sousa, Ana; Borges, Ana Pinto ;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS, VOLUME: 19, ISSUE: 1
8
TITLE: Consumers' attitudes on downscale extensions of a luxury automotive brand
AUTHORS: Pedrosa, Gabriel; Nobre, Helena ; Sousa, Ana;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS
AUTHORS: Pedrosa, Gabriel; Nobre, Helena ; Sousa, Ana;
PUBLISHED: 2024, SOURCE: EUROMED JOURNAL OF BUSINESS
9
TITLE: How does brand authenticity affect brand hate-love relationships and buying intention? The moderating role of brand personality Full Text
AUTHORS: Paula Rodrigues ; Ana Sousa; Jorge Lopes; Ana Pinto Borges ;
PUBLISHED: 2024, SOURCE: Journal of Brand Strategy, VOLUME: 12, ISSUE: 4
AUTHORS: Paula Rodrigues ; Ana Sousa; Jorge Lopes; Ana Pinto Borges ;
PUBLISHED: 2024, SOURCE: Journal of Brand Strategy, VOLUME: 12, ISSUE: 4
INDEXED IN: 
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Scopus CrossRef10
TITLE: Understanding masstige wine brands' potential for consumer-brand relationships
AUTHORS: Rodrigues, Paula; Sousa, Ana; Borges, Ana Pinto ; Ramos, Paulo Matos Graca ;
PUBLISHED: 2024, SOURCE: EUROPEAN BUSINESS REVIEW
AUTHORS: Rodrigues, Paula; Sousa, Ana; Borges, Ana Pinto ; Ramos, Paulo Matos Graca ;
PUBLISHED: 2024, SOURCE: EUROPEAN BUSINESS REVIEW
